About Us

ETHNIC the iconic Pakistani clothing brand launched its first step into the fashion industry in 2013. It eventually evolved as the most fashionable, experimental and creative brand that revolutionized the Pakistani fashion market with its fashion forward clothing. Ethnic is now a household name synonymous with versatile yet aesthetically appealing women’s and kid’s wear.

As a brand closely connected to our roots we made sure that our women truly embrace the essence of their Pakistani cultural beauty and lead the way with a trend-setting approach.


With a growing chain of 37 stores all over Pakistan at almost every notable location and in all major malls across the country, Ethnic is one of the first Pakistani brand to introduce fusion wear for women with the concept of complimenting both eastern and western culture. Moreover our engaging online store has made it possible for customers within Pakistan as well as around the world to order Ethnic products with the click of a button and embrace the true ethnic beauty with their fashion style.


Ethnic has now expanded its market globally and has launched an online store in United Kingdom. We have opened a fulfilment center in UK and are planning to tap in the international market.


It’s been a while since this journey started but when we look forward, it’s just the beginning.

Making its mark in the market while competing with so many players, Ethnic has stayed true to its name and continues to provide a wide variety of product lines including contemporary women pret, traditionally rich unstitched, strikingly chic kids wear for girls along with style statement footwear, accessories and aromatic fragrances.

What makes Ethnic stand out is its wide assortment of product range in women pret including Casual, Rozana, Basics and Western for fashion forward looks. Moreover, our Luxe category includes Boutique, Capsule, Limited Edition and Semi-formal ready to wear collections for festive occasions. When we have a glance at the kid’s line, we see attractive ‘Eastern’ wear options such as Casual, Boutique and Semi Formal and a trendy range of ‘Chota Fusion’ collections for contemporary designs. Ethnic provides a solution for all your fashion needs sorted at a single platform.

Ethnic is a brand that celebrates our rich Pakistani culture and depicts the essence of heritage and traditional beauty through the delicate embroideries and exquisite embellishments layered on pure fabrics and portrayed through contemporary silhouettes. It also takes into account the fashion needs of Asian women while providing versatile lines with up to date fashion trends and adding new styles on weekly basis. From bright to subtle colors, from experimental to classic silhouettes, from eastern to western outfits, this brand is the epitome of elegance and timeless grace that facilitates to enhance the inner beauty of every women who wants to make a statement.